SO GOOD QUOTES

It’s not a brand that creates marketing-driven products. It has never advertised because it doesn’t need to: advertising exists to create imagined value, to imbue a product or a brand with a quality that isn’t really there. It’s a socially-acceptable and highly-lucrative form of deceit used by brands who know, innately, that its products can’t justify themselves.
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Its rise has been fueled by word of mouth, or blog posts on sites such as this one. There’s no seeding, gifting of products or relying on so-called “influencers.” Instead of coercing, the brand seduces. Emphasis is entirely on the product.

—Aleks Eror