SO GOOD QUOTES

The truth is, there is not a knowledge gap in people’s minds today. People basically know what to do…and yet, we buy book after book and listen to guru after guru because we think they’re going to tell us a magic secret. There is no magic secret. The only thing we need to know is not what to do—we already know what to do—what we need is to figure out why we don’t do the things that we know we should.

—Nir Eyal